Pengelolaan Instagram Dalam Membangun Citra Employee Branding Pada Perusahaan Startup

Marcella Angelica; Hilda Yunita Wono

doi:10.55681/sentri.v5i10.7376

Authors

Marcella Angelica Universitas Ciputra
Hilda Yunita Wono Universitas Ciputra

DOI:

https://doi.org/10.55681/sentri.v5i10.7376

Keywords:

Employee Branding, Social Media Strategy, Instagram, Digital Communication

Abstract

The development of social media has made Instagram an important platform for employee branding strategies. PT Mega SuperFood Nusantara utilizes the Instagram account @supersquadstory to showcase work culture and employee activities as an effort to build the company’s image. This study aims to analyze the management strategy of the @supersquadstory account as an employee branding medium. This research employed a quasi-qualitative approach through semi-structured interviews with the CEO, Human Resource, Head of Digital Marketing, and the employee managing the account. The findings show that the account management strategy is implemented through consistent visual branding, structured content management, and the use of Instagram features such as Reels, feeds, and stories to increase audience engagement. The content focuses on representing a flexible startup work culture that helps build a positive company image.

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