The Role of Halal Advisors in Bridging Information and Digital Barriers in Halal Certification for MSMEs in Palembang City

Lisnarti Lisnarti; Icuk Muhammad Sakir; Arif Ardiansyah; Lishapsari Prihatini

doi:10.55681/sentri.v5i10.7285

Authors

Lisnarti Lisnarti Sekolah Tinggi Ilmu Sosial dan Ilmu Politik Candradimuka
Icuk Muhammad Sakir Sekolah Tinggi Ilmu Sosial dan Ilmu Politik Candradimuka
Arif Ardiansyah Sekolah Tinggi Ilmu Sosial dan Ilmu Politik Candradimuka
Lishapsari Prihatini Sekolah Tinggi Ilmu Sosial dan Ilmu Politik Candradimuka

DOI:

https://doi.org/10.55681/sentri.v5i10.7285

Keywords:

Digital Literacy, Halal Certification, Halal Companion, MSMEs, SIHALAL

Abstract

The digitization of halal certification services through the Halal Information System (SIHALAL) provides convenience for Micro and Small Enterprises (MSEs), but at the same time presents new demands regarding information and digital literacy. This study aims to analyze the role of Halal Product Process Facilitators (PPH) in helping MSME operators overcome information and digital barriers, as well as to examine the contribution of this facilitation to the digital confidence and autonomy of business operators in Palembang. The study employed a qualitative approach, collecting data through interviews, observations, and documentation involving MSME operators and PPH facilitators. Analysis was conducted thematically by integrating perspectives on the Diffusion of Innovations, the digital divide, social capital, and self-efficacy. The results indicate that PPH mentors serve as information mediators, facilitators for using SIHALAL, and liaisons between regulatory requirements and business practices. Mentoring not only assists with administrative tasks but also reduces uncertainty, builds trust, and boosts business owners’ confidence in using digital services. The mentoring process, carried out in stages through explanation, practice, correction, and consultation, resulted in improved skills and a shift from dependence toward digital self-reliance. This study concludes that the effectiveness of digital-based halal certification is determined not only by the availability of the system but also by user capacity and the quality of mentoring. PPH facilitators serve as bridging actors who connect regulations, technology, and MSME capacity so that the digitization of halal services can evolve from a mere administrative process into a sustainable empowerment process. This success underscores that the effectiveness of digital halal certification heavily depends on the quality of guidance that enables MSMEs to achieve autonomy in accessing and utilizing digital services sustainably.

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