Analisis Visual Poster Promosi Game “Honkai: Star Rail” 2023 – 2025: Tinjauan Historis

Azalia Eka Tantri; Pratama Bayu Widagdo

doi:10.55681/sentri.v5i9.7212

Authors

Azalia Eka Tantri Universitas Negeri Semarang
Pratama Bayu Widagdo Universitas Negeri Semarang

DOI:

https://doi.org/10.55681/sentri.v5i9.7212

Keywords:

Honkai: Star Rail, promotional poster, visual communication, historical analysis, visual design, digital illustration

Abstract

This study analyzes the historical transformation of promotional posters for Honkai: Star Rail during the 2023–2025 period, focusing on visual composition, illustration, color, typography, cultural elements, and communication strategies. The study employs a qualitative descriptive method with a historical approach, examining 12 promotional posters from the game selected from different periods between 2023 and 2025. The analysis applies a visual analysis approach based on the identification of visual elements, including composition, illustration, color, typography, and cultural visual elements. In 2023, poster compositions were relatively simple and emphasized character introduction and the establishment of the game's initial visual identity. In 2024, the designs became more dynamic through the integration of cultural elements, improved lighting, perspective exploration, and more complex compositions. By 2025, the posters demonstrated highly detailed illustrations, semi-realistic rendering, atmospheric color schemes, and cinematic compositions. These developments reflect not only advances in digital illustration technology but also HoYoverse's visual communication strategy in constructing distinct identities for each game world. Thus, promotional posters function as both informational media and visual narrative tools.

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