Pengaruh Destination Image dan Tourist Attraction Terhadap Loyalitas Wisatawan Melalui Kepuasan Wisatawan Wisata Halal Makam Syaichona Moh. Cholil Bangkalan

Afninda Ainun Arvi; Muh. Syarif

doi:10.55681/sentri.v4i11.4896

Authors

Afninda Ainun Arvi Universitas Trunojoyo Madura
Muh. Syarif Universitas Trunojoyo Madura

DOI:

https://doi.org/10.55681/sentri.v4i11.4896

Keywords:

destination image, tourist attraction, tourist satisfaction, tourist loyalty, halal tourism

Abstract

Halal tourism is now growing rapidly in Indonesia in line with the increasing interest of Muslim tourists in destinations that offer spiritual and religious value. One of the leading destinations in Bangkalan Regency is the Tomb of Syaichona Moh. Cholil, known for its strong historical and spiritual significance and consistently crowded with visitors. However, the high number of visits does not fully reflect sustainable tourist loyalty, making it necessary to examine the influence of destination image and tourist attraction on loyalty through visitor satisfaction. The purpose of this study is to analyze the influence of destination image and tourist attraction on tourist loyalty, both directly and through tourist satisfaction as a mediating variable. The research employs a quantitative approach. The population of this study consists of tourists visiting the Tomb of Syaichona Moh. Cholil in Bangkalan, with a sample of 100 respondents. Data were collected using purposive sampling with a Likert-scale questionnaire, then analyzed using the Partial Least Square Structural Equation Modeling (PLS-SEM) method through SmartPLS 0.4 software. The results show that destination image and tourist attraction have a positive and significant effect on tourist satisfaction. In addition, tourist satisfaction is proven to have a significant influence on loyalty and serves as a mediating variable between destination image and tourist attraction on tourist loyalty. These findings affirm that strengthening the destination’s image and tourist appeal can enhance satisfaction while encouraging tourist loyalty to religious tourism destinations in Bangkalan Regency.

Downloads

Download data is not yet available.

References

Abrian, Y., Wardi, Y., Abror, A., Dwita, V., & Evanita, S. (2023). Pengalaman Wisata dan Citra Destinasi: Sebuah Kajian Pustaka Sistematis. Indonesian Journal of Tourism and Leisure, 4(2), 125–138. https://doi.org/10.36256/ijtl.v4i2.347

Abror, A., Wardi, Y., Trinanda, O., & Patrisia, D. (2019). The impact of Halal tourism, customer engagement on satisfaction: moderating effect of religiosity. Asia Pacific Journal of Tourism Research, 24(7), 633–643. https://doi.org/10.1080/10941665.2019.1611609

Al-Ansi, A., & Han, H. (2019). Role of halal-friendly destination performances, value, satisfaction, and trust in generating destination image and loyalty. Journal of Destination Marketing and Management, 13(December 2018), 51–60. https://doi.org/10.1016/j.jdmm.2019.05.007

Andreas, A., & Tunjungsari, H. K. (2019). Pengaruh Citra Destinasi Dan Perceived Value Terhadap Loyalitas Wisatawan Melalui Kepuasan Wisatawan. Jurnal Manajerial Dan Kewirausahaan, 1(1). https://doi.org/10.24912/jmk.v1i1.2791

Anggita, A., Sunowo, K., Sekolah, P., Ilmu, T., & Sbi, E. (2024). ALBAMA: Jurnal Bisnis Administrasi dan Manajemen PERKEMBANGAN DAN IMPLEMENTASI KONSEP PEMASARAN. 17(1), 13–24. http://jurnal.amayogyakarta.ac.id/index.php/albama

Fahmi, M., Gultom, D. K., Siregar, Q. R., Daulay, R., Ekonomi, F., Muhammadiyah, U., Utara, S., Kapten, J., Basri, M., & Medan, N. (2022). Jurnal Ilmiah Manajemen Dan Bisnis Citra Destinasi dan Pengalaman Destinasi Terhadap Loyalitas : Peran Mediasi Kepuasan Wisatawan Jurnal Ilmiah Manajemen Dan Bisnis 23(1), 58–71.

Fitria, R. (2024). Pengaruh Daya Tarik Wisata dan Insfrastruktur Wisata Halal Terhadap Keputusan Wisatawan Di kKota Sabang.

Ghozali, I., & Kusumadewi, K. A. (2023). Partial Least Squares Konsep, Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0 Untuk Penelitian Empiris edisi 2. In P. Yoga (Ed.), Badan Penerbit Universitas Diponegoro.

Imam, H., Ningrum, N. K., & Hutami, L. T. H. (2025). Pengaruh Citra Destinasi Dan Motivasi Wisatawan Terhadap Loyalitas Wisatawan Melalui Kepuasan Wisatawan. Jurnal Pendidikan Ekonomi (JURKAMI), 10(1). https://doi.org/10.31932/jpe.v10i1.4223

Komariyah, W. T., Winata, A. Y. S., Setyawan, A., Mustikowati, R. I., & Wijayanti, C. A. (2024). Pengaruh Halal Value Dan Kepuasan Wisatawan Terhadap Loyalitas Pada Destinasi Wisata Halal Di Kawasan Pesisir Kabupaten Sampang. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 8(1), 907–920. https://doi.org/10.31955/mea.v8i1.3760

Kusumawardani, N. (2020). Pengaruh Citra Destinasi Dan Daya Tarik Wisata Terhadap Minat Kunjung Ulang Dengan Kepuasan Sebagai Variabel Intervening ( Studi Pada Pendaki Gunung Prau Via Patak Banteng ). In repository Universitas Putra Bangsa. http://eprints.universitasputrabangsa.ac.id/id/eprint/658

Muis, M. R., Gultom, D. K., Jufrizen, & Azhar, M. E. (2020). Word of Mouth Electronic Model: Citra Destinasi, Kepuasan dan Loyalitas Wisatawan. Jurnal Ilmiah Manajemen Dan Bisnis, 21(1), 1–19.

Nasution, A. I., Hasibuan, R. R., & Syarvina, W. (2023). Analisis Pariwisata Halal Terhadap Keputusan Wisatawan (Studi Kasuh Wisata di Aceh). Jurnal Ilmiah Ekonomi Islam, 9(01), 1118–1128. http://dx.doi.org/10.29040/jiei.v9i1.6903

Nurani, S. S., Martaleni, & Akbar, M. T. (2023). Pengaruh Daya Tarik Wisata dan Kualitas Layanan Terhadap Loyalitas Melalui Kepuasan Pengunjung Sebagai Variabel Intervening. JJurnal Manajemen Gajayana, 1(1), 97–115.

R.M, C. C. (2021). Pengaruh Citra Destinasi Terhadap Kepuasan Wisatawan Dan Behavioral Intention. Jurnal Administrasi Bisnis, 15(2), 72–80.

Riyanto, K. B., Bangsawan, S., MS, M., & Ribhan. (2022). The Mediating Role Of Halal Tourism Destination Image And The Moderating Effect Of Religiosity In Islamic Attributes And Halal Service Quality Effect To Strengthen Tourist Loyalty Behavior. Journal of Positive School Psychology, 6(9), 2186–2213. http://journalppw.com

Rizqy, A. M. F., & Roostika, R. (2023). Pengaruh Daya Tarik Destinasi Wisata Terhadap Loyalitas Destinasi Melalui Kesejahteraan Subjektif Dan Keterikatan Destinasi Sebagai Mediator (Studi Kasus: Destinasi Wisata Di Magelang Dan Yogyakarta). Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 02(03), 77–94. https://journal.uii.ac.id/selma/article/view/29668

Sarstedt, M., Ringle, C. M., & Hair, J. F. (2021). Partial Least Squares Structural Equation Modeling. In Handbook of Market Research (Issue October 2023). https://doi.org/10.1007/978-3-319-57413-4_15

Setiawan, J., & Siregar, M. R. (2018). Loyalitas Wisatawan terhadap Kota Banda Aceh sebagai Destinasi Wisata Halal Indonesia dengan Kepuasan Wisatawan sebagai Mediasi. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 3(1), 23–35. doi:10.24815/JIMEN.V3I1.6075

Sitanggang, D. A., Sunarti, & Pangestuti, E. (2020). Pengaruh Citra Destinasi, Nilai Pelanggan Terhadap Kepuasan Wisatawan Dan Niat Berperilaku Wisatawan. Jurnal Administrasi Bisnis| Special Issue (Ekosistem Start Up), 61–77. https://profit.ub.ac.id

Surya, E. D., Saragih, M. G., & Siregar, N. A. (2021). Analisis Pengaruh Amenitas dan Daya Tarik Wisata terhadap Kepuasan Wisatawan Muslim Inbound yang Berkunjung ke Destinasi Wisata Halal di Super Tourism. Jurnal Institut Penelitian Dan Kritik Internasional Budapest (BIRCI-Journal), 4(4), 7606–7613. doi:https://doi.org/10.33258/birci.v4i4.2676%0A

Surya, E. D., Siregar, N. A., & Sinukaban, D. S. (2024). Tourist Attractions, Perceived Value, Destination Image, and Loyalty Motivation: A Mediating Variable Analysis. Dinasti International Journal of Economics, Finance & Accounting, 5(5), 5031–5047. https://doi.org/10.38035/dijefa.v5i5.3277

Wibisono, I. P., Prananta, R., Lokaprasidha, P., Nugroho, M. A., & Wahjuni, S. (2023). Analisis pengaruh destination image, perceived value, dan kepuasan terhadap loyalitas wisatawan dalam mengunjungi destinasi wisata di Banyuwangi. Gema Wiralodra, 14(1), 190–200. https://doi.org/10.31943/gw.v14i1.421

Wulandari, O. A. D., Barokah, S., & Andina, A. N. (2020). Pengaruh Citra Destinasi Terhadap Loyalitas Pengunjung Di Owabong Melalui Kepuasan Sebagai Variabel Mediasi. JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam), 8(1), 118–124. https://doi.org/10.33884/jimupb.v8i1.1587

Yanuarti, K., Atika, M., & Ariyani, Y. (2022). Citra Destinasi Wisata Religi Makam Syaikhona Muhammad Kholil Sebagai Tempat Tujuan Wisata di Bangkalan Madura. Seminar Nasional Psikologi, 2022(November), 10–18.