Pembangunan Website Company Profile Sebagai Media Promosi Digital Pada Pt. Mitra Makmur Global

Ferro Luis Juliansyah; Zulhipni Reno Saputra Elsi; Karnadi Karnadi

doi:10.55681/sentri.v4i11.4887

Authors

Ferro Luis Juliansyah Universitas Muhammadiyah Palembang
Zulhipni Reno Saputra Elsi Universitas Muhammadiyah Palembang
Karnadi Karnadi Universitas Muhammadiyah Palembang

DOI:

https://doi.org/10.55681/sentri.v4i11.4887

Keywords:

Website, Company Profile, Digital Promotion Media, PT Mitra Makmur Global, Information Technology

Abstract

The development of information technology has driven major changes in corporate promotion and communication strategies, one of which is through the use of company profile websites. This study aims to design and implement a web-based company profile website for PT Mitra Makmur Global; a company engaged in the heavy equipment rental sector. The research method used is a qualitative method with a Waterfall system development model, which includes the stages of needs analysis, system design, implementation, testing, and maintenance. The website is designed to provide information about the company profile, vision and mission, services, and contacts in an interactive and easily accessible manner. The implementation results show that the company profile website is able to improve the company's professional image, expand the reach of promotions, and make it easier for potential clients to obtain information related to the company's services. In addition, the implementation of a responsive interface design and structured navigation makes users feel more comfortable in navigating the site. In conclusion, the development of the PT Mitra Makmur Global company profile website plays a significant role in strengthening the company's digital presence, increasing customer trust, and becoming an effective promotional tool in the digital era.

Downloads

Download data is not yet available.

References

A. Prayitno and Y. Safitri, “Pemanfaatan Sistem Informasi Perpustakaan Digital Berbasis Website Untuk Para Penulis,” IJSE Indones. J. Softw. Eng., vol. 1, no. 1, pp. 1–10, 2015.

U. Sufandi, M. Priono, D. Aprijani, B. Wicaksono, and D. Trihapningsari, “Uji Usability Fungsi Aplikasi Web Sistem Informasi Dengan Use Questionnaire,”

J. Pendidik. Teknol. dan Kejuru., vol. 19, no. 1, pp. 24–34, 2022.

N. H. Resty, “Pembuatan Booklet Company Profile Dengan Menggunakan Aplikasi Coreldraw X7 Sebagai Media Promosi The Balava Hotel Malang PT. Malang Selalu Maju,” J. Apl. Bisnis, vol. 5, no. 2, 2019.

B. P. Statistik, Statistik kesejahteraan rakyat 2022. Jakarta: BPS, 2022.

Y. Islamiati, A. H. Jatmika, and F. Wahyudi, “Pembuatan Sistem Informasi Company Profile Berbasis Website SMPN 4 Gunungsari,” J. Begawe Teknol. Inf., vol. 2, no. 2, pp. 126–137, 2021, doi: 10.29303/jbegati.v2i2.461.

T. Dewi Astuti, A. Mutiara Ahmad Pabulo, P. Wahyu Setyaningsih, P. Studi Akuntansi, F. Ekonomi, and U. Mercu Buana Yogyakarta, “Pembuatan Company Profile untuk Gula Kelapa Kulon Progo Berbasis Website,” Dedik.

J. Pengabdi. Pendidik. Dan Teknol. Masy., vol. 1, no. 1, pp. 37–41, 2023.

V. Yellonita, S. H. Nugroho, and M. R. R. T. Maheni, “Penerapan Teori Design Thinking terhadap Perancangan Company Profile Digital PT. Meditera Global Teknologi,” J. Desain Digit., vol. 1, no. 1, pp. 39–50, 2023.

V. So and S. M. Eryc, “Perancangan dan Pengembangan Website Company Profile untuk PT. Migo Commercial Indonesia,” Natl. Conf. Community Serv.

Proj., vol. 6, no. 1, pp. 156–161, 2024.

S. Puteri Indira and U. Khabibah, “Pengembangan Promosi Dengan Desain Website Company Profile Menggunakan Aplikasi Cms Wordpress Untuk Meningkatkan Brand Awareness Pada Umkm Pawon Bromo Cafe and Resto Malang,” JAB J. Apl. Bisnis, vol. 7, pp. 281–284, 2021.

S. Priantoni1 and F. Rochman, “PENGEMBANGAN WEBSITE PROFIL

PERUSAHAAN BERBASIS WORDPRESS CMS SEBAGAI MEDIA PROMOSI DI

PT AMD ACADEMY INDONESIA,” J. Ekon. Kreat. dan Manaj. Bisnis Digit., vol. 3, no. 3, pp. 267–290, 2025, doi: 10.36910/automash.v1i24.1739.

P. Pusfitaningrum and Y. Malau, “Analisis Kualitas Website Jd . Id Terhadap Kepuasan Pengguna Menggunakan,” J. Inf. Eng. Educ. Technol., vol. 02, pp. 109–116, 2018.

A. Suryadi, “Perancangan Aplikas Game Edukasi Menggunakan Model Waterfall,” Petik, vol. 3, no. 1, pp. 2-(6), 2017.