Analisis Strategi Pengembangan Bisnis dalam Optimalisasi Konektivitas Logistik pada PT Agung Logistik di Pelabuhan Patimban Subang Indonesia

Fatizhudin Fatizhudin; Rudianto Rudianto; Alfred Inkiriwang; Marisi Pakpahan

doi:10.55681/sentri.v4i9.4416

Authors

Fatizhudin Fatizhudin Institut Bisnis dan Multimedia asmi
Rudianto Rudianto Institut Bisnis dan Multimedia asmi
Alfred Inkiriwang Institut Bisnis dan Multimedia asmi
Marisi Pakpahan Institut Bisnis dan Multimedia asmi

DOI:

https://doi.org/10.55681/sentri.v4i9.4416

Keywords:

Business Development Strategy, Logistics Connectivity, Patimban Port

Abstract

This study aims to analyze the business development strategy implemented by PT Agung Logistic to optimize logistics connectivity at Patimban Port, Subang, Indonesia. With the development of Patimban Port as a national strategic project, supply chain efficiency and logistics system integration are crucial for industry players. The research methodology uses a qualitative approach with data collection techniques including in-depth interviews, observations, and documentation studies to formulate appropriate business strategy alternatives. The study's results indicate that PT Agung Logistic has a strong opportunity to strengthen its position by improving digital infrastructure, forming strategic partnerships, and using automation technology and logistics information system integration. Recommendations include developing multimodal services, optimizing distribution route management, and collaborating actively with port managers and local governments. This study serves as a strategic reference for PT Agung Logistic to increase competitiveness and operational efficiency in the Patimban Port logistics area.

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