Kualitas Konten Instagram @djplkemenhub151 terhadap Pemenuhan Kebutuhan Informasi Sektor Transportasi Laut

Intan Arimiawati; Pudji Muljono; Fahmi Fuad Cholagi

doi:10.55681/jige.v7i3.6363

Authors

Intan Arimiawati Sekolah Vokasi, IPB University, Indonesia 2Fakultas Ilmu Sosial dan Ekologi Manusia, IPB University, Indonesia
Pudji Muljono Fakultas Ilmu Sosial dan Ekologi Manusia, IPB University, Indonesia
Fahmi Fuad Cholagi Sekolah Vokasi, IPB University, Indonesia

DOI:

https://doi.org/10.55681/jige.v7i3.6363

Keywords:

Utilization Of Social Media, Content Quality, Instagram, Information Needs, Sea Transportation, Public Communication

Abstract

This study aims to analyze the influence of social media utilization and the quality of Instagram content @djplkemenhub151 on fulfilling the information needs of the maritime transportation sector. The study used a quantitative approach with a survey method by distributing Google Form-based questionnaires to followers of the Instagram account @djplkemenhub151. The sampling technique used purposive sampling. Data were analyzed using multiple linear regression, coefficient of determination test, F test, and t test with the help of SPSS 2026. The results showed that social media utilization and content quality had a positive and significant effect on the information needs of the maritime transportation sector. The content quality variable had the most dominant influence with a regression coefficient value of 0.603 and standardized coefficients beta of 0.728, while social media utilization had a regression coefficient value of 0.227. The Adjusted R Square value of 0.834 indicated that 83.4% of information needs could be explained by the two independent variables. The research findings prove that the quality of relevant, accurate, and easy-to-understand content is a major factor in fulfilling the public's information needs. Social media plays a role as an effective and easily accessible means of distributing public information. This research is expected to be an evaluation material for government agencies in developing digital communication strategies that are more effective, transparent, and oriented towards public needs, especially in disseminating information on the maritime transportation sector through informative, attractive, and trustworthy Instagram social media.

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