BRANDING DADIAH SEBAGAI PANGAN LOKAL PENCEGAH STUNTING: PENGEMBANGAN MEDIA MOTION GRAPHIC BAGI MASYARAKAT DAN DINAS KESEHATAN DI SUMATERA BARAT

Abstract

Dadiah, a traditional fermented food of Minangkabau, has high nutritional potential for stunting prevention, but it is not widely known by the public and lacks adequate information media. This community service activity aimed to develop motion graphic information media as a branding tool for Dadiah for the community and the Health Office in West Sumatra. The implementation method consisted of three stages, namely pre-design (observation, interviews, literature study, documentation), design (vector illustration creation, animation, voice over recording), and final design (video rendering). Data were analyzed qualitatively using descriptive interpretative analysis, content analysis, visual analysis, and SWOT analysis. The design resulted in a motion graphic video of 2 minutes and 45 seconds duration with Full HD resolution (1920x1080) covering 7 scenes about the definition of stunting, prevalence data, impacts, prevention, introduction of Dadiah, nutritional content, and consumption appeals. This video applied the principles of visual communication design with Montserrat typography, flat design illustration, yellow and green colors, and smooth animation. The activity concluded that the resulting motion graphic can be an effective information medium for the Health Office and the community in efforts to prevent stunting through the introduction of Dadiah as a superior local food.