ANALYSIS OF TIKTOK PLATFORM UTILIZATION IN BUSINESS MARKETING

Dian Sudiantini; Nawfa Ayu Nazira; Rini Nurmila Sari; Siti Habibah; Bukhori Al fizikri

doi:10.55681/sentri.v3i6.2935

Authors

Dian Sudiantini Universitas Bhayangkara Jakarta Raya
Nawfa Ayu Nazira Universitas Bhayangkara Jakarta Raya
Rini Nurmila Sari Universitas Bhayangkara Jakarta Raya
Siti Habibah Universitas Bhayangkara Jakarta Raya
Bukhori Al fizikri Universitas Bhayangkara Jakarta Raya

DOI:

https://doi.org/10.55681/sentri.v3i6.2935

Keywords:

Advertising on TikTok Online Marketing

Abstract

An analysis of the use of the TikTok platform in business marketing strategies shows that TikTok is a popular digital marketing platform among the public. The platform offers a wide array of interesting features and an extensive database. TikTok is also a potential place to gain profits in commerce thanks to its rising popularity. The use of TikTok can significantly change human behaviour by collecting and recording various moments to provide a comprehensive picture of an event. TikTok has evolved from an entertainment platform to a strategic tool in business planning, including through effective communication strategies to change human behaviour in a big way. With its rich features and database, TikTok has great potential as an effective business marketing platform in commerce

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