SENTRI: Jurnal Riset Ilmiah

Strategi Komunikasi Pemasaran Minuman Tradisional Moke sebagai Identitas Budaya Kota Kupang

Ni Putu Yunita Anggreswari — 2025-10-02

This study aims to analyze the marketing communication strategies of the traditional beverage Moke as a representation of the cultural identity of the people of Kupang City. Moke is not only regarded as a consumable product but also as a symbol of social values, togetherness, and cultural heritage passed down across generations. Using a descriptive qualitative approach, the study examines how communication strategies, both through traditional and digital media, can transform the image of Moke from a mere traditional drink into a local cultural icon. Data were collected through interviews, observations, and documentation. The findings indicate that the marketing communication strategy for Moke involves three main dimensions: first, the use of digital media to reach younger generations and expand the market; second, the utilization of traditional media and community interactions to maintain cultural legitimacy; and third, cultural narratives that emphasize the values of togetherness, tradition, and pride in local identity. However, the marketing of Moke also faces challenges in the form of negative stigma as an alcoholic beverage and limited government support in terms of regulation and promotion. In conclusion, marketing communication strategies play a crucial role not only in strengthening the image of Moke as a local product but also in preserving the cultural identity of Kupang City.

Analisa dan Perancangan Sistem Monitoring Inventory Berbasis Website dengan Metode Rapid Application Development

Yan Mitha Djaksana — 2025-10-11

Inventory management systems are an essential part of a company’s operational activities, serving as a control mechanism for product availability to ensure that business processes run efficiently and effectively. The rapid development of information technology has led companies to shift from manual to computerized inventory systems to enhance data accuracy, speed, and accessibility. This study aims to analyze and design a web-based inventory monitoring system for CV Murijaya Karya Teknik, a company that still relies on manual methods for managing product stock, recording incoming and outgoing goods, and generating reports. The research adopts the Rapid Application Development (RAD) methodology, which emphasizes fast system development with active user involvement throughout the process. The RAD approach consists of several stages: requirement planning, system design, construction and feedback, and implementation. Data were collected through observation, interviews, and documentation to determine user needs and system functionality. The proposed system is developed using PHP and MySQL with a structured design that includes database architecture, user interfaces, and inventory monitoring modules. The implementation of this system helps users easily record, process, and monitor stock data in real time while reducing errors caused by manual data handling. The results indicate that the web-based inventory monitoring system significantly improves the efficiency and accuracy of inventory management processes at CV Murijaya Karya Teknik. This study concludes that applying web-based technology and RAD methodology can be an effective solution for improving company performance and decision-making in inventory management.

Budaya Patriarki dalam Tradisi Sasak Lombok (Analisis Wacana Kritis dalam Kumpulan Cerpen Jangan Pulang Jika Kamu Perempuan Karya Riyana Rizki)

Mahyuni Fatihrahma — 2025-10-17

This study examines the patriarchal culture present in Riyana Rizki's collection of short stories, Jangan Pulang Jika Kamu Perempuan, through Sara Mills' approach. The purpose of this study is to find out the patriarchal culture that occurs in the merariq tradition in the tradition of the Lombok Sasak community. This study uses a descriptive qualitative method with a data blunt technique based on the results of readers' understanding of the collection of short stories and conducting interviews with the author and several readers. Data analysis was carried out by classifying data from short story excerpts based on the theme raised, and then analyzed using Sara Mills' theory, namely the position of subject-objects and the position of the reader. The results of the study show that the merariq tradition in the Sasak Lombok community, which is depicted in the short story "Jangan Pulang Jika Kamu Perempuan," represents the strong patriarchal culture that is still inherent in social life. In this short story, men and customs are portrayed as the dominant subjects who have full authority in determining women's way of life. On the contrary, women are placed in the position of objects who must submit and accept the consequences of decisions made by men and society. Based on Sara Mills' critical discourse theory, it was found that this short story not only positions women as objects who are always blamed but also puts readers in a critical position to review the legitimacy of gender-biased customs. Readers are directed to empathize with the suffering of female figures while being invited to reject the truth claims built by the dominant voices of the culture. Thus, the short story "Jangan Pulang Jika Kamu Perempuan" can be said to be a counter-discourse that not only records reality but also offers a sharp social critique of patriarchal culture and opens up a new space of awareness about the importance of gender equality.

Pertanggungjawaban Pidana Korporasi terhadap Pengguna Jasa Debt Collector dalam Melakukan Penagihan Pinjaman Online

Galang Mustofa Kamal — 2025-10-19

The rapid growth of fintech peer-to-peer lending in Indonesia has reached outstanding financing of IDR 80.94 trillion, but faces serious challenges in the form of illegal collection practices, including intimidation, threats, and the dissemination of personal data. This study aims to examine the legal relationship between creditors and third parties (debt collectors) related to the principle of legal certainty, as well as analyze the form of corporate criminal liability of online loan companies against debt collector service users in collecting online loans that have criminal implications. This study uses a normative juridical approach with primary, secondary, and tertiary legal materials. Because it is normative legal research, it does not use population and samples statistically, but the object of research is in the form of legal materials related to corporate criminal liability and debt collection practices. Data analysis uses normative qualitative techniques, including description, interpretation, evaluation, argumentation, and systematization. The results of the study show that the legal relationship between the creditor and the debt collector has not fully met the principle of legal certainty, Gustav Radbruch, with the finding of a vertical in synchronization between Bank Indonesia Regulations and banking principles regulated in Banking Law No. 10/1998. The study concludes that the corporate criminal liability of online loan companies in employing debt collectors has not been fairly regulated in Indonesian laws and regulations, thus causing injustice, especially for debtors, although the theory of vicarious liability can be applied when debt collectors act within the scope of their duties.