Supartha, Anak Agung Ayu Rika Putri, Ni Putu Dhanan Kumaradewi M, and Ida Bagus Gede Prabawa Putra Udiyana. 2026. “The Mediating Role of Consumer Trust in the Influence of AI Personalization and Content Marketing on Fashion Purchase Decisions”. SENTRI: Jurnal Riset Ilmiah 5 (5):2781-91. https://doi.org/10.55681/sentri.v5i5.6228.