Analisis Pola Komunikasi Online Suporter Persis Solo di Media Sosial Instagram: Studi Kasus Akun @Pasoepatinet

Muhammad Raafi Zulfa Fadhila; Andika Sanjaya

doi:10.55681/sentri.v5i9.7056

Authors

Muhammad Raafi Zulfa Fadhila Universitas Muhammadiyah Surakarta
Andika Sanjaya Universitas Muhammadiyah Surakarta

DOI:

https://doi.org/10.55681/sentri.v5i9.7056

Keywords:

online communication patterns, digital communication, Instagram, supporter community, Pasoepati

Abstract

The development of social media has transformed people's communication patterns into more interactive, participatory, and network-based ones. Instagram, as a social media platform, is widely used by various communities, including football supporters, as a means of disseminating information and interacting with each other. This study aims to analyze the online communication patterns of the Persis Solo supporters community through the Instagram account @PasoepatiNet. This study uses a descriptive qualitative approach with a constructivist paradigm. Data were obtained through interviews, digital observation, and documentation. The research informants consisted of the @PasoepatiNet Instagram account manager and Pasoepati community members who actively interact on the account. Data analysis used the Miles and Huberman interactive model, which includes data reduction, data presentation, and conclusion drawing. The results show that the communication patterns formed on the @PasoepatiNet account are interactive, participatory, and multidirectional. Communication occurs not only between the account manager and followers, but also between community members through comments, comment replies, hashtags, and various other Instagram features. In addition to verbal communication, the use of digital nonverbal communication such as emojis, photos, videos, visual symbols, and community jargon also strengthens social identity and a sense of togetherness among community members. Research findings indicate that Instagram serves not only as a medium for disseminating information but also as a space for the formation of group identity and fan culture within the Persis Solo supporter community.

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