The Factors Influencing Revisit Intention: A Study of Tourism in Malang, Indonesia

Tirto Unarto; Win Narasuci; Lina Budiarti; Rena Feri Wijayanti; Tri Yulistyawati Evelina

doi:10.55681/sentri.v4i8.4462

Authors

Tirto Unarto State Polytechnic of Malang
Win Narasuci State Polytechnic of Malang
Lina Budiarti State Polytechnic of Malang
Rena Feri Wijayanti State Polytechnic of Malang
Tri Yulistyawati Evelina State Polytechnic of Malang

DOI:

https://doi.org/10.55681/sentri.v4i8.4462

Keywords:

destination image, destination trust, electronic word of mouth, Malang city, revisit intention, tourist satisfaction.

Abstract

This study aims to analyze the influencing of revisit intention in Malang. This research was conducted in April-July 2025. This study uses a quantitative approach with the sampling technique in this study using purposive sampling, data collected by questionnaire using Google Form with a sample of 221 respondents who were analyzed using with SPSS 27 for a descriptive analysis and using structural equation modelling with AMOS 23. The results of this study indicate that five hypotheses were accepted, while one hypothesis was rejected. Destination image has a significant effect on tourist satisfaction, electronic word of mouth also has a significant effect on destination image and it has a significant effect on destination trust. Furthermore, tourism satisfaction has a significant effect on destination trust, and destination trust has a significant effect on revisit intention. Meanwhile, tourism satisfaction does not have a significant effect on revisit intention.

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