Pengaruh Reputasi Merek Terhadap Kinerja Merek (Studi Kasus Pada Air Minum Dalam Kemasan)

Bayu Hasti; Lingga Yuliana

doi:10.55681/jige.v7i1.5551

Authors

Bayu Hasti Fakultas Ekonomi dan Bisnis, Program Studi Manajemen, Universitas Paramadina, Jakarta, Indonesia
Lingga Yuliana Fakultas Ekonomi dan Bisnis, Program Studi Manajemen, Universitas Paramadina, Jakarta, Indonesia

DOI:

https://doi.org/10.55681/jige.v7i1.5551

Keywords:

Bottled Drinking Water, Brand Performance, Brand Reputation

Abstract

The purpose of this study is to examine the influence of brand reputation on brand performance with a case study of the AQUA brand. This study contributes to the development of literature in the field of brand management, particularly focusing on the relationship between brand reputation and brand performance in the context of Bottled Drinking Water. This study uses a quantitative descriptive method with a purposive sampling technique. Respondents involved in this study are customers who use the AQUA brand. The data used are primary data obtained through a questionnaire created with Google Form with a total of 124 respondents in the Greater Jakarta area. The data analysis technique uses Partial Least Square with the SmartPLS analysis tool version 4.1.0.0. The results of the study indicate that Brand Reputation has a positive and significant influence on Brand Performance. This study provides practical directions for AQUA brand managers to place reputation as the main focus of marketing and operational strategies. Efforts to strengthen reputation need to be carried out through various approaches such as product quality consistency, transparent marketing communications, consumer involvement in sustainability programs, and rapid responses to public issues. Strengthening reputation can also be achieved through a value-based differentiation strategy, so that AQUA is perceived not only as a consumer product but as a brand that prioritizes health, environmental sustainability, and social responsibility.

Downloads

Download data is not yet available.

References

Açikgöz, F. Y. (2024). Brand Reputation And Trust: The Impact On Customer Loyalty And Brand Performance. Sustainability, 16(22), 9681.

Ambiyah, D., Putri, M. I., & Yuliana, L. (2024). Analisis reputasi merek terhadap keputusan pembelian pada merek iPhone. Indo-Fintech Intellectuals: Journal of Economics and Business, 4(5), 1723-1737.

AQUA. (2025, oktober). Fakta di Balik Sumber Air AQUA: Klarifikasi atas Disinformasi di Media Sosial. https://www.sehatAQUA.co.id/blog/klarifikasi-dan-fakta-di-balik-sumber-air-AQUA/?utm_source=google-sem&utm_medium=cpc&utm_campaign=ramadan2025&utm_content=brand&gad_source=1&gad_campaignid=21349929581&gbraid=0AAAAACpJC78DZ7VPhrr_yKkUgT_TR6KIG&gclid=CjwKCAiAt8bIBhBpEiwAzH1w6dOByCRDVNlKOy0G4QOKGiDdkbMTBUF2RjI80C8eszOY8KNOJJ4MTRoCtSIQAvD_BwE&gclsrc=aw.ds

Azmy, A. S., & Amanda, D. (2022). GreenPeace’s Strategy in Handling Plastic Waste in DKI Jakarta 2017-2020. JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik UMA (Journal of Governance and Political UMA), 10(2), 184-199.

Cheung, G. W., Cooper-Thomas, H. D., Lau, R. S., & Wang, L. C. (2024). Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations. Asia pacific journal of management, 41(2), 745-783.

Danone Group Indonesia. (2023). Sustainability report Danone Group in Indonesia 2021–2022 (ID). Danone Indonesia.

George, Dr. A. S. & A.S.Hovan George. (2023). Revolutionizing Manufacturing: Exploring the Promises and Challenges of Industry 5.0. https://doi.org/10.5281/ZENODO.7852124

Hamdani, R., & Yuliana, L. (2024). The Impact of Brand Credibility on The Brand Reputation of Teh Botol Sosro Brand. Journal of Applied Business Administration, 8(1), 110-117.

Hua, Z., Jing, X., & Martínez, L. (2023). Consensus reaching for social network group decision making with ELICIT information: A perspective from the complex network. Information Sciences, 627, 71–96. https://doi.org/10.1016/j.ins.2023.01.084

Iankova, S., Davies, I., Archer-Brown, C., Marder, B., & Yau, A. (2019). A comparison of social media marketing between B2B, B2C and mixed business models. Industrial Marketing Management, 81, 169–179. https://doi.org/10.1016/j.indmarman.2018.01.001

Jahan, T., Jahan, A., Pallavi, M., Alekhya, M., & Lakshmi, M. S. (2024). A study on importance of branding and its effects on products in business. International Research Journal on Advanced Engineering and Management (IRJAEM), 2(04), 656-661.

Kenyon, G. N. (2025). Managing the Competitive Landscape. In The Perception of Quality: Establishing a Competitive Advantage Through Quality, Value, and Perception (pp. 15-38). London: Springer London.

Kiftiah, T., Setia Tarigan, E. D., Sahir, S. H., & Siregar, D. (2022). Pengaruh Green Marketing dan Brand Image Terhadap Keputusan Pembelian Tupperware di Jalan Setia Budi. Jurnal Ilmiah Manajemen Dan Bisnis (JIMBI), 3(2), 218–224. https://doi.org/10.31289/jimbi.v3i2.1283

KOMPAS.com. (2025, March 27). Survei GoodStats: Le Minerale Kembali Jadi Air Mineral Favorit Masyarakat Indonesia. https://money.kompas.com/read/2025/03/27/171000326/survei-goodstats--le-minerale-kembali-jadi-air-mineral-favorit-masyarakat

Le, T. T., Le, M. H., Nguyen Thi Tuong, V., Nguyen Thien, P. V., Tran Dac Bao, T., Nguyen Le Phuong, V., & Mavuri, S. (2024). Prestige over profit, corporate social responsibility boosts corporate sustainable performance: mediation roles of brand image and brand loyalty. Journal of Global Responsibility, 15(2), 215-244.

Maaloul, A., Zéghal, D., Ben Amar, W., & Mansour, S. (2023). The Effect of Environmental, Social, and Governance (ESG) Performance and Disclosure on Cost of Debt: The Mediating Effect of Corporate Reputation. Corporate Reputation Review, 26(1), 1–18. https://doi.org/10.1057/s41299-021-00130-8

Malah, M. D., Soepeno, D., & Mandagie, J. (2025). The Influence Of Brand Performance, Competitive Advantage And Customer Involvement On Repeat Purchases At Techno Bordir MTC. 13(1).

Mustikasari, M., Rusfianti, S., & Yuliana, L. (2022). Pengaruh Brand Signature Dan Brand Familiarity Terhadap Brand Attitude. Jurnal Ilmu Manajemen, 41–50. https://doi.org/10.26740/jim.v11n1.p41-50

Poetry, K., Ardiani, N. R., & Yuliana, L. (2025). Brand Credibility and Brand Reputation on Brand Performance. Journal of Applied Business Administration, 9(1), 103-113.

Pratama, G. I., & Amalia, D. (2024). Manajemen Reputasi Danone-AQUA dalam Pemulihan Citra Pasca Kasus Boikot Produk Berafiliasi Israel (Analisis Isi Kualitatif Konten @AQUALestari di Instagram). JIIP - Jurnal Ilmiah Ilmu Pendidikan, 7(12), 13533–13540. https://doi.org/10.54371/jiip.v7i12.6408

Rafdi, A., Irawan, B., & Yuliana, L. (2025). Analysis of Brand Credibility to Brand Reputation in Indomie Case Study. JMK (Jurnal Manajemen dan Kewirausahaan), 9(3), 324-338.

Sakinah, N. L., & Suhardi, D. (2018). Citra Merek, Kepercayaan Merek Dalam Mewujudkan Loyalitas Merek Produk AQUA. Indonesian Journal of Strategic Management, 1(1). https://doi.org/10.25134/ijsm.v1i1.839

Saputri, R. Z., Putra, M. F. R., & Yuliana, L. (2024). Analysis of Brand Credibility and Brand Reputation on Brand Performance. Jurnal Ekonomi, 13(01), 2311-2320.

Shukla, A., & Kaur, J. (2025). Impact of Brand Perception, Brand Credibility, and Product Knowledge on Consumer Loyalty. In Brand Creation and Management in the Phygital Era (pp. 341-364). IGI Global Scientific Publishing.

Simbolon, H., Pratama, R. R., & Yuliana, L. (2024). The influence of brand signature and brand reputation on brand performance. Journal of Applied Business Administration, 8(2), 415-425.

Triana, N., & Hegiarto, A. S. (2025). PENGARUH BRAND TRUST DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN AIR MINERAL AQUA (Studi Kasus di Kecamatan Padalarang). JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA), 4(2), 199–206. https://doi.org/10.58268/eb.v4i2.188

Warpindyastuti, L. D., Indrawan, H. E., Azizah, A., & Rani, R. (2024). Brand Loyalty Analysis on Bottled Mineral Water (AMDK) with the Brand AQUA. The Management Journal of Binaniaga, 9(02), 139–150. https://doi.org/10.33062/mjb.v9i02.70

Willekens, M., Dekeyser, S., Bruynseels, L., & Numan, W. (2023). Auditor Market Power and Audit Quality Revisited: Effects of Market Concentration, Market Share Distance, and Leadership. Journal of Accounting, Auditing & Finance, 38(1), 161–181. https://doi.org/10.1177/0148558X20966249

Yuliana, L., Apriyana, N., Perkasa, D. H., Waty, S. S., Masnia, M., Pratama, A., & Maria, N. T. (2024). Brand Reputation on Brand Performance in Surplus Indonesia. Widya Cipta: Jurnal Sekretari Dan Manajemen, 8(2), 109–116. https://doi.org/10.31294/widyacipta.v8i2.21284