Analisis Pengaruh Persepsi dan Motivasi Wisatawan terhadap Minat Berkunjung ke Museum Wayang Jakarta

Varren Graciela Laurentsa; Rendy Sarudin

doi:10.55681/jige.v6i3.4162

Authors

Varren Graciela Laurentsa Program Studi Hospitality dan Pariwisata, Universitas Bunda Mulia, Indonesia
Rendy Sarudin Program Studi Hospitality dan Pariwisata, Universitas Bunda Mulia, Indonesia

DOI:

https://doi.org/10.55681/jige.v6i3.4162

Keywords:

Cultural tourism, Wayang Museum, Management Strategy

Abstract

This research was conducted at the Wayang Museum Jakarta with the aim of analyzing the influence of tourist perception and motivation variables on visiting interest. This study employed a descriptive quantitative approach, with data collected through the distribution of questionnaires to 100 respondents who had previously visited the museum. Respondents were selected using purposive sampling, and the collected data were analyzed with the assistance of SPSS software. The analysis results indicate that both perception and motivation variables have a simultaneous influence on visiting interest, with a contribution of (65.2%). The perception dimension includes both internal and external factors, while for motivation, physical drive and the desire to learn about culture are the most dominant aspects. The findings suggest the need for improved museum management strategies that are more relevant to current visitor expectations, including the optimization of digital media and the use of interactive technologies. This research is expected to provide insights for the sustainable development of cultural tourism destinations that align with the characteristics of today’s generation.

Downloads

Download data is not yet available.

References

Damayanti, R., Dian., Barizki, R. N. (2023). Kecerdasan Sosial Gen Z Dalam Berwisata dan Memanfaatkan Media Sosial Instagram. Journal Visioner : Journal of Media and Art Vol. 3 No.1. https://journal.atvi.ac.id/index.php/jurnal_visioner/article/view/31/25

CNN, I. (2024, Desember 23). Rekomendasi Museum di Jakarta untuk Dikunjungi saat Libur Sekolah Baca artikel CNN Indonesia "7 Rekomendasi Museum di Jakarta untuk Dikunjungi saat Libur Sekolah" Retrieved from CNN: https://www.cnnindonesia.com/edukasi/20241216140833-561-1177915/7rekomendasi-museum-di-jakarta-untuk-dikunjungi-saat-libur-sekolah

Hadi, W., & Widyaningsih, H. (2021). Persepsi Wisatawan Dengan Sapta Pesona Di Candi Ijo Desa Sambirejo, Prambanan, Sleman. Khasanah Ilmu : Jurnal Pariwisata Dan Budaya Vol. 12, No. 1, https://ejournal.bsi.ac.id/ejurnal/index.php/khasanah/article/viewFile/10140/4711.

Simanihuruk, H., Setiyawati, M. E., Masyhuri, Y. H., Khairunnisa, D., & Aulia, R. F. (2024). Fenomena perkembangan wayang menuju Indonesia Emas 2045 di Museum Wayang Jakarta. IKRAITH-Humaniora, 8(3), 196–209. https://doi.org/10.37817/ikraith-humaniora

Novitaningtyas, I., Giovanni, A., & Lionora, C. A. (2022). Faktor-faktor yang mempengaruhi minat berkunjung wisatawan di kawasan Balkondes Borobudur. Pariwisata, 9(1), 28–35. http://ejournal.bsi.ac.id/ejurnal/index.php/jp

Samongilailai, H. N., & Utomo, A. B. (2024). Strategi melestarikan budaya Indonesia di era modern. WISSEN: Jurnal Ilmu Sosial dan Humaniora, 2(4), 157–168. https://doi.org/10.62383/wissen.v2i4.376

Maulita, M., & Nurdin. (2023). Pendekatan data mining untuk analisa curah hujan menggunakan metode regresi linear berganda (Studi kasus: Kabupaten Aceh Utara). Idealis: Indonesia Journal Information System, 6(2), 99–106. http://jom.fti.budiluhur.ac.id/index.php/IDEALIS/index

Suhartapa., & Sulistyo, A. (2021). Pengaruh Persepsi dan Motivasi Wisatawan Terhadap Minat Kunjung Ulang Di Pantai Baru Yogyakarta. Khasanah Ilmu : Jurnal Pariwisata Dan Budaya Vol. 12, N0. 2, https://stiepari.org/index.php/gemawisata/article/view/530/608.

Tirtadidjaja, A. (2024). PERSEPSI DAN MOTIVASI WISATAWAN PADA TINGKAT KUNJUNGAN MUSEUM KATEDRAL JAKARTA. Jurnal Cakrawala Ilmiah Vol. 3, No. 11, https://bajangjournal.com/index.php/JCI/article/view/8171.

Yonathan, V., & Angreni, T. (2021). Pengaruh Promosi di Aplikasi Youtube dan Variasi Produk Terhadap Minat Beli Konsumen. Prosiding: Ekonomi dan Bisnis Vol. 1, No. 1, https://jurnal.buddhidharma.ac.id/index.php/pros/article/view/1153.

Yunitasari, M. D., Sulaeman, E. (2022). Pengaruh Motivasi dan Persepsi Kualitas terhadap Keputusan Berkunjung Pada Destinasi Wisata Monumen Rawgede di Masa Pandemi Covid-19. Jurnal Manajemen dan Sains Vol. 7, No. 2, https://jmas.unbari.ac.id/index.php/jmas/article/view/580

Nugraha, J. S., & Sukiman, S. (2023). Pengaruh knowledge sharing dan individual innovation capability terhadap kinerja karyawan dengan motivasi kerja sebagai variabel intervening di PT PLN (Persero) Unit Pelaksana Transmisi Gresik. Soetomo Business Review, 4(3), 230–249. https://ejournal.unitomo.ac.id/index.php/sbr/article/view/7040

Pusparani, P. W., & Jannah, M. (2022). Perbedaan adversity quotient ditinjau dari perbedaan jenis kelamin pada anggota himpunan pencinta alam Universitas Negeri Surabaya. Character: Jurnal Penelitian Psikologi, 9(3). https://ejournal.unesa.ac.id/index.php/character/article/view/45832