Devote : Jurnal Pengabdian Masyarakat Global

PENTINGNYA MANAJEMEN KEUANGAN SEBAGAI UPAYA PENGEMBANGAN UMKM KERAJINAN TENUN TRADISIONAL DI DUSUN SADE LOMBOK TENGAH

Asri Oktiani — 2024-06-18

MSMEs have an important role in improving the economy of a region, therefore MSMEs must know the application of financial management principles to develop their business. The problem that will be raised in this service activity is the important role of financial management in developing the traditional weaving craft business in Sade Hamlet. The output target of this community service activity is to change the mindset of weaving craft sellers who are donated by women that it is important to apply financial management to develop the business being carried out. The results of this activity are that the average business actor still does not keep financial records and also separates personal money from business capital and limited ability to count and is too lazy to record sales transactions so that the profits earned are not known with certainty.

IMPLEMENTASI STRATEGI MANAJEMEN RETAIL SETELAH PANDEMI DI LOTTE MART CENTRE POINT

Lambok Manurung — 2024-06-18

The COVID-19 pandemic has had a significant impact on the economy and consumer behavior in Indonesia. In the midst of this situation, Lotte Mart Centre Point, as a retail store, faces a major challenge to survive and adapt to the changes. To address this challenge, a community service team from Universitas Battuta has implemented a retail management strategy using the Marketing Mix approach (Product, Price, Place, Promotion, people, process, physical evidence). This research aims to provide training, mentoring, and guidance to Lotte Mart Centre Point partners in implementing effective marketing strategies. Through training and mentoring activities, there has been a significant improvement in the enthusiasm and communication skills of partner employees. Evaluation shows that understanding and implementation of the Marketing Mix marketing strategy have also shown positive improvements. It is hoped that the results of this community service activity will help improve the economic performance of partners and strengthen their position amidst increasingly competitive markets. The conclusion of this study is that understanding and implementing the Marketing Mix marketing strategy is key to success in addressing economic challenges and changes in consumer behavior.

PELATIHAN BAGI UMKM MENUJU UMKM NAIK KELAS DI PANTAI KUTA LOMBOK TENGAH

Syahrul Syahrul — 2024-06-24

The community service to be carried out by our Team is located in the Labuapi District. The district consists of 4 villages including Kota Sari Village, Labuapi Village, Rawa Arum Village, and Gerem Village. Not a few people in Kuta Beach Central Lombok work as entrepreneurs, especially MSME entrepreneurs such as processed food, workshop operators, snack & catering businesses, and others. There are MSME business actors who are still pioneering business activities, but there are also business actors who have been doing business for a long time but their businesses have not been able to develop well. Based on surveys conducted in the field, it is shown that the high level of business activities carried out by business actors has not been accompanied by an understanding of the supporting factors in conducting business activities such as simple bookkeeping so business actors only focus on profits without paying attention to business supporting factors. Based on this illustration, MSME entrepreneurs need an understanding of simple bookkeeping to support business activities so that they can develop well in the future.

SOSIALISASI PENTINGNYA PENGETAHUAN DASAR AKUNTANSI PADA PELAKU UMKM DI DESA SADE LOMBOK TENGAH

Widya Pratiwi — 2024-06-24

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in improving the Indonesian economy. However, MSMEs often face problems due to unorganized financial management. This is due to the lack of knowledge of MSME actors regarding Accounting Science. As a result, MSME actors have difficulty applying accounting practices in managing their business. Seeing this problem, it is necessary to conduct socialization for MSME actors in Sade Village. This socialization aims to increase the knowledge of MSME actors about the importance of basic accounting knowledge in the development of MSMEs. The stages of this service activity include the preparation stage, implementation stage, and evaluation. After the socialization, the knowledge and insight of MSME actors on the importance of basic accounting knowledge in the development of MSMEs increased. Likewise, the awareness of MSME actors to apply accounting practices in business financial management has also increased. This service activity has a positive impact on increasing the knowledge and insight of MSME actors because the use of accounting for MSMEs is very important to help business owners or business actors run their businesses.

PEMBERDAYAAN PETANI MELALUI BUDIDAYA KOMPOS ORGANIK JERAMI PADI DI DESA SIPUNGGUK KECAMATAN SALO KABUPATEN KAMPAR

Raihana Raihana — 2024-06-24

Nearly 80% of Sipungguk Village is an agricultural area producing rice plants in Salo District. Sipungguk Village as a source of rice barns cannot be separated from environmental problems, related to the management of rice straw which is not yet optimal. If left unchecked, this will have an impact on the agricultural environment. Rice straw as rice plant residue after harvest is simply burned or thrown away, this action apart from polluting the air is also a waste of valuable resources. This issue is used as a challenge for students in implementing the 2023 Smart UMRI Real Work Lecture (KKN) by carrying out the work program: "Empowerment of Farmers through the Cultivation of Organic Rice Straw Compost". This program is accompanied by field supervisors (DPL) and practitioners in the agricultural sector. The community service method (PKM) is implemented through the KKN Program by carrying out several programs, namely: environment, health, education, Active and Creative, as well as additional work programs, namely: routine pickets at the Sipungguk Village Office. This PKM aims to: increase knowledge, manage organic compost, maintain health and awareness of environmental care, and empower and cultivate organic rice straw compost businesses.

SOSIALISASI UPAYA PENINGKATAN PENJUALAN BAGI UMKM MELALUI STRATEGI BRANDING PADA PELAKU UMKM DI PANTAI KUTA DESA KUTA KECAMATAN PUJUT KABUPATEN LOMBOK TENGAH

Rini Yuliandari — 2024-06-25

Micro, Small and Medium Enterprises (MSMEs) are a reliable driver of the economy and their existence is highly regarded. MSMEs contribute quite a lot to the Indonesia economy, especially in Kuta Beach which is located in Central Lombok Regency, Lombok Island, they can absorb labor thereby reducing labor problems in Central Lombok Regency, plus there is the largest tourist destination on Lombok Island which is located on Kuta Beach. If we look further into each organ of the MSME body, there are still many problems and shortcomings. They are many problems faced by MSMEs in the continuity of their business, especially from understanding MSME development strategies. This community service aims to find whether out whether MSMEs carry out strategic management well, especially in developing MSMEs to run their businesses and whether MSMEs understand development methods and strategies well. The aim of implementing this Community Service Activity (PKM) is to help socialize branding strategies as an effort to increase sales for MSMEs. This PKM activity was carried out in the Kuta Beach area, Central Lombok. The implementation method for this activity is to provide material related to branding strategies through the use of digital technology. The conclusion obtained from the results of this PKM activity is that the assistance activities for business actors regarding brand identity have been carried out well. Mentoring activities are carried out by introducing, strengthening and increasing the understanding of PKM participants through branding strategies using brand identity.

SOSIALISASAI PERHITUNGAN HARGA POKOK PENJUALAN DAN HARGA JUAL PRODUK PADA PELAKU UMKM DI DESA SADE KABUPATEN LOMBOK TENGAH

Luh Utami — 2024-06-25

Small and medium businesses have an important role as drivers of the economy in Indonesia. However, various obstacles that arise can hinder its development, especially problems in the financial sector. MSMEs' difficulties in determining the cost of goods sold and selling prices can affect their profits and business sustainability. The outreach was carried out to provide knowledge and understanding for MSME players so they can calculate the cost of goods sold and selling prices correctly. This community service activity was carried out in Sade Village, Central Lombok Regency, which was attended by MSME actors in the tourist village. The aim of this service is to provide knowledge and understanding for MSMEs in determining the cost of goods sold and the selling price of products. This activity was carried out on March 6 2024. The results of the activity showed that the socialization provided could provide positive benefits for participants. This can be seen from the alignment of the material presented with the participants' needs as well as the participants' enthusiasm in participating in this activity.

OLAHRAGA SEPAK BOLA SEBAGAI ANTISIPASI KECANDUAN GAME ONLINE PADA GENERASI MUDA

Zakir Burhan — 2024-06-25

Football is a very popular sport among the public. Of the 27 youngsters who participated in the activity, most asked questions related to online game addiction. The following are some ways to avoid online game addiction, namely: a) Limit the time to play games, b) Find a new hobby, and c) Put the gaming device outside the bedroom. From the enthusiasm of the target (young people in Janapria village), this activity has the potential to continue and continue to develop, both with the same and different PkM themes. This is due to the lack of similar activities in the village. The implementation of the activity was evaluated as a whole, including the planning, preparation, and implementation stages. The evaluation was carried out to record the shortcomings and advantages obtained from this activity. Furthermore, it is expected to be useful input for the progress and sustainability of further activities, both for lecturers and students who will carry out this activity. The results of this activity, among others, can be seen from the enthusiasm of the youth, most of whom can feel the benefits and provide positive value, then based on suggestions and input from the youth, further activities need to be held, so that children can evaluate the results that have been carried out and improve the quality of sports even better.

PELAKSANAAN PROGRAM ASISTENSI MENGAJAR ANGKATAN I DI SMK KEHUTANAN WANA WISATA SEKAROH LOMBOK TIMUR

Baiq Elok Salsabila Halimah — 2024-06-25

Education is the process to form an individual’s character into someone possesses useful knowledge in daily life. Teaching assistance Program was one of government’s efforts to improve the quality of learning activities in Indonesi. This article aims to provide an explanation of the implementation of Teaching Assistance Program for the first-year student of Forestry Program at Matarma Universita, which conducted at the Forestry Vocational School, Wana Wisata Sekaroh, Jerowaru Subdistrict, East Lombok. This activity took place approximately 4 months. The method of implementing the program cosnsisted of orientation, deployment, observation, planning program, report, program execution,and evaluation. The activities carried out included teaching program, assisting with school administrarion, creating a school garden, assisting with technology adaptatiom, conducting outreach to student about the graduate from Yunior high school and the nearest junior high school, creating banners and poster, establishing a Numeracy Literacy Garden, Planting tree sapling within the School, and making charcoal briquettes from corn husk, The series of activitie were carried out successfully.